Estimating Coke's and Pepsi's Price and Advertising Strategies
| Year of publication: |
2000
|
|---|---|
| Authors: | Golan, Amos ; Karp, Larry S. ; Perloff, Jeffrey M. |
| Published in: |
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association. - Alexandria, Va : American Statistical Association, ISSN 0735-0015, ZDB-ID 876122x. - Vol. 18.2000, 4, p. 398-409
|