Professional basketball fans in China : a comparison of National Basketball Association and Chinese Basketball Association team identification
Year of publication: |
2011
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Authors: | Menefee, W. Chadwick ; Casper, Jonathan M. |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 9.2011, 3/4, p. 185-200
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Subject: | Profisport | Professional sports | Ballsport | Ball game | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | China |
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