Estimating Irregular Pricing Effects: A Stochastic Spline Regression Approach
| Year of publication: |
1998
|
|---|---|
| Authors: | Kalyanam, Kirthi ; Shively, Thomas S. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 35.1998, 1, p. 16-29
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