Estimating sales and profitability impacts of airline branded-fares product design and pricing decisions using customer choice models
Year of publication: |
2013
|
---|---|
Authors: | Ratliff, Richard ; Gallego, Guillermo |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 12.2013, 6, p. 509-523
|
Subject: | bunding | branded fares | optimization | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Fluggesellschaft | Airline | Markenführung | Brand management | Preisdifferenzierung | Price discrimination | Markenartikel | Brand |
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