Ways to measure loyalty of service users
Quang Dang Nguyen, Khoa Van Nguyen, Olga Kolosova
| Year of publication: |
2022
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|---|---|
| Authors: | Quang Dang Nguyen ; Khoa Van Nguyen ; Kolosova, Olga |
| Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5696, ZDB-ID 2498766-9. - Vol. 14.2022, 1, Art.-No. 80, p. 1-18
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| Subject: | Customer Behavior | Customer Loyalty | Loyalty Programs | Taxi Services | Transportation Services | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention | Kundenbindungsprogramm | Loyalty program | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJISSS.287580 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012799973