Estimating the proportion of loyal buyers
A. S. C. Ehrenberg
| Year of publication: |
1964
|
|---|---|
| Authors: | Ehrenberg, A. S. C. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 1.1964, 1, p. 56-59
|
| Subject: | Verbraucher |
| Type of publication: | Article |
|---|---|
| Notes: | Based on a paper read to the 46. annual conference of the American Marketing Association, June 1963. Washington D.C. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002116288