Estimation of consumers' willingness to pay for geographic indications bananas using conjoint analysis
Year of publication: |
2015
|
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Authors: | Dhamotharan, P. G. ; Devadoss, Stephen ; Selvaraj, K. N. |
Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 27.2015, 2, p. 65-78
|
Subject: | bananas | conjoint analysis | consumer preference | Conjoint-Analyse | Conjoint analysis | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Banane | Banana | Herkunftsbezeichnung | Designation of origin | EU-Staaten | EU countries | Schätzung | Estimation | Präferenztheorie | Theory of preferences |
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