Ethical beliefs and information asymmetries in supplier relationships
Year of publication: |
2010
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Authors: | Martin, Kelly D. ; Johnson, Jean L. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 29.2010, 1, p. 38-51
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Subject: | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility | Lieferantenbewertung | Supplier evaluation | Asymmetrische Information | Asymmetric information | Experiment |
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