Ethical business practices and consumers' purchase intentions for a fast moving consumer good in Hong Kong
Year of publication: |
December 2013
|
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Authors: | Leung, Sai Yiu Francis ; Pires, Guilherme ; Rosenberger, Philip J. |
Published in: |
Selected papers July 2013 Business & Economics Society International Conference ; Volume 2. - Worcester, MA, USA : B & ESI, Business & Economics Society International. - 2013, p. 220-228
|
Subject: | Unternehmensethik | Business ethics | Hongkong | Hong Kong | Konsumgüterindustrie | Consumer goods industry | Corporate Social Responsibility | Corporate social responsibility | Konsumgüter | Consumer goods |
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