Well-being marketing : an ethical business philosophy for consumer goods firms
M. Joseph Sirgy; Dong-Jin Lee
| Year of publication: |
2008
|
|---|---|
| Authors: | Sirgy, M. Joseph ; Lee, Dong-Jin |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 77.2008, 4, p. 377-403
|
| Subject: | Konsumgüterindustrie | Consumer goods industry | Unternehmensethik | Business ethics | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Konsumgütermarketing | Consumer goods marketing | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003674778