Ethical decisions and response mode compatibility : weighting of ehtical attributes in consideration sets formed by excluding versus including product alternatives
Year of publication: |
2009
|
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Authors: | Irwin, Julie R. ; Walker Reczek, Rebecca |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 2, p. 234-246
|
Subject: | Ethik | Ethics | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory | Marktforschung | Market research |
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