Ethical evaluation of audience segmentation in social marketing
Joshua D. Newton and Fiona J. Newton; Tahir Turk; Michael T. Ewing
| Year of publication: |
2013
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|---|---|
| Authors: | Newton, Joshua D. ; Newton, Fiona J. ; Turk, Tahir ; Ewing, Michael ; Holme, Ingrid |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 9, p. 1421-1438
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| Subject: | Social marketing | Ethics | Segmentation | Kenya | HIV/AIDS | Social Marketing | Kenia | AIDS | Unternehmensethik | Business ethics | Ethik |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010189533