Ethical products and consumer involvement : what's new?
Year of publication: |
2010
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Authors: | Bezençon, Valéry ; Blili, Samir |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 9/10, p. 1305-1321
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Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Ethik | Ethics | Fairer Handel | Fair trade | Strukturgleichungsmodell | Structural equation model |
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