The role of brand utilities : application to buying intention of fair trade products
Year of publication: |
2019
|
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Authors: | Garcia de los Salmones Sanchez, Maria del Mar ; Pérez, Andrea |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 2, p. 119-135
|
Subject: | brand equity | ethics | Fair trade | not for profit marketing | Fairer Handel | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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