ETHICS AND SOCIAL ISSUES IN MARKETING
The focus of ethics is on doing the right things in making business decisions by individuals and groups and social responsibility requires fulfilling the obligation to achieving a balance for all stakeholders within or outside the business. Thus entire business as it is understood today has the ethical dimensions. This paper focuses on various aspects related to marketing. In marketing the discussion is limited to ethical issues related to product, pricing promotion and society in Indian context.
Year of publication: |
2012
|
---|---|
Authors: | Sheoliha, Neelam |
Published in: |
Journal of Applied Management and Investments. - Faculty of Economics and Management. - Vol. 1.2012, 4, p. 435-443
|
Publisher: |
Faculty of Economics and Management |
Subject: | ethics | social responsibility | marketing |
Saved in:
freely available
Saved in favorites
Similar items by subject
-
Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R., (2012)
-
Why should marketers be forced to ignore their moral awareness? : a reply to Gaski
Demuijnck, Geert, (2022)
-
Claude, Andreani Jean, (2008)
- More ...