Ethics of retailer and customer citizenship behaviour in e-commerce : the role of perceived reputation and identification
Year of publication: |
2023
|
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Authors: | Ngo, Quang Van ; Yang, Zhi |
Published in: |
European journal of international management : EJIM. - Genève : Inderscience, ISSN 1751-6765, ZDB-ID 2316652-6. - Vol. 21.2023, 1, p. 165-183
|
Subject: | perceived ethics, | perceived reputation | customer citizenship behaviour | customer-retailer identification | e-commerce | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Reputation | Online-Handel | Online retailing | Vertrauen | Confidence | Arbeitsverhalten | Work behaviour | Firmenimage | Corporate reputation | Unternehmensethik | Business ethics | Einzelhandel | Retail trade |
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