Consumer trust and repurchase intention in B2C e-commerce : a moderation model
Year of publication: |
2023
|
---|---|
Authors: | Yang, Zhi ; Ngo, Quang Van |
Published in: |
European journal of international management : EJIM. - Genève : Inderscience, ISSN 1751-6765, ZDB-ID 2316652-6. - Vol. 19.2023, 2, p. 243-264
|
Subject: | attitude | consumer trust | ethics | product types | repurchase intention | shopping habit | Electronic Commerce | E-commerce | Datenschutz | Data protection | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
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