Ethik im Handel am Beispiel FairTrade : erstellt im Rahmen des Seminars aus Handel & Marketing (SS 2003)
Year of publication: |
2003
|
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Other Persons: | Schnedlitz, Peter (contributor) ; Hodann, Nora (contributor) |
Publisher: |
Wien : Inst. für Absatzwirtschaft, Handel und Marketing |
Subject: | Österreich | Fairer Handel | Marketingstrategie | Lebensmitteleinzelhandel | Verbraucher | Umfrage |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | 59 Bl. : graph. Darst. |
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Series: | Schriftenreihe Handel und Marketing. - Wien : Eigenverl. Inst. für Handel und Marketing. - Vol. 49 |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 3-85475-049-8 |
Source: |
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Schramm, Hans-Joachim, (2000)
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Jörg, Bettina, (2009)
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Floh, Arne, (2005)
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The Drivers of Consumer Value in the ECR Category Management Model
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