Führen Kundenclubs zu Kundenbindung? : Eine empirische Untersuchung der Wirkungsweise von Kundenclubs im stationären Handel
Year of publication: |
2005
|
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Authors: | Floh, Arne ; Koller, Monika |
Published in: |
Jahrbuch der Absatz- und Verbrauchsforschung. - Berlin : Duncker & Humblot, ISSN 0021-3985, ZDB-ID 2488-0. - Vol. 51.2005, 2, p. 116-135
|
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Befragung | Interview | Österreich | Austria | Kundenzufriedenheit | Customer satisfaction |
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