Ethnic consumers of the arts : extending the MAO model
Huong Le; David H. B. Bednall; Yuka Fujimoto
| Year of publication: |
2014
|
|---|---|
| Authors: | Le, Huong ; Bednall, David H. B. ; Fujimoto, Yuka |
| Published in: |
Transcultural marketing for incremental and radical innovation. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4749-7. - 2014, p. 78-95
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Ethnische Gruppe | Ethnic group | Veranstaltung | Event | Kunst | Arts | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010211706