Ethnic profiling of luxury goods consumers in Southeast Asia : new insights in the international entrepreneurship approach
Year of publication: |
2023
|
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Authors: | Ferdinandi, Massimo ; Presutti, Manuela |
Published in: |
A research agenda for international entrepreneurship. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80392-569-1. - 2023, p. 261-288
|
Subject: | Profiling | Culture | Ethnicity | Nationality | Luxury goods | Southeast Asia | Südostasien | Luxusgüter | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour |
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