Ethnographic foresight : understanding your customers' futures
Christian Crews
| Year of publication: |
2015
|
|---|---|
| Authors: | Crews, Christian |
| Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 58.2015, 6, p. 50-52
|
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Prognose | Forecast | Prognoseverfahren | Forecasting model | Ethnologie | Ethnology | Marketingmanagement | Marketing management | Technischer Fortschritt | Technological change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011399047