EU enlargement : a case study of branding standardisation
Year of publication: |
2008
|
---|---|
Authors: | Melewar, T. C. ; Hayday, David ; Gupta, Suraksha ; Cohen, Geraldine |
Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 3.2008, 2, p. 179-201
|
Subject: | EU-Mitgliedschaft | EU membership | Markenführung | Brand management | Markenartikel | Brand |
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