Euro pricing by consumer goods manufacturers
Matthias Richard Bacher ; Thomas Heger ; Richard Köhler
| Year of publication: |
1997
|
|---|---|
| Authors: | Bacher, Matthias Richard |
| Other Persons: | Heger, Thomas (contributor) ; Köhler, Richard (contributor) |
| Published in: |
The European Monetary Union : blessing or disaster? ; a series of research papers as a contribution of the University zu Köln to the 5th CEMS Graduate Conference, October 22 - 25, 1997 - Cologne. - Köln : Schirmer, ISBN 3-931400-12-3. - 1997, p. 161-183
|
| Subject: | Konsumgütermarketing | Consumer goods marketing | Preismanagement | Pricing strategy | Euro | Internationales Marketing | International marketing | EU-Staaten | EU countries |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001299912