European legal developments in product safety and liability: The role of customer complaint management as a defensive marketing tool
Year of publication: |
1993
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Authors: | Ruyter, J.C.de ; Brack, A. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 10.1993, 2, p. 153-164
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