Responses to other similar customers in a service setting : analyzing the moderating role of perceive performance
Anna Dorothea Brack; Martin Benkenstein
| Year of publication: |
2014
|
|---|---|
| Authors: | Brack, Anna Dorothea ; Benkenstein, Martin |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 2, p. 138-146
|
| Subject: | Perceived risk | Customer-to-customer-relationship | Mere Presenc | Similarity effect | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Kunden | Customers |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010371776