European Retail Research : 2012, Volume 26, Issue II

edited by Hanna Schramm-Klein

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform. Contents · Brand-Driven Leadership in Retailing · Store Environment · Trade Promotion · Word of Mouth and Customer Satisfaction · Country Reports: Lithunia and Sweden Target Groups · Retail Researchers · Retail Executives · Retail Lectures · Retail Students The Editor Dr. Hanna Schramm-Klein is Professor in the Department of Marketing at the University of Siegen

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Year of publication:	2013
Authors:	Schramm-Klein, Hanna
Publisher:	Wiesbaden : Springer Fachmedien Wiesbaden
Subject:	Handelsforschung
Description of contents:	Brand-Driven Leadership in Retailing -- Store Environment -- Trade Promotion -- Word of Mouth and Customer Satisfaction -- Country Reports Lithunia and Sweden Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (VII, 166 p. 11 illus, digital)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references Preface; Contents; Country Reports; Brand-Driven Leadership for Change Management in Retailing; Abstract; Keywords; 1 Introduction; 2 Brands, Brand Identity and Brand Management; 3 Method: Collaborative Inquiry in Action Research; 3.1 Phase 1: Determination of the New Brand Identity; 3.2 Phase 2: Translating the Intended Brand Identity into Concrete Results and Rules of Conduct at Contact Points; 3.3 Phase 3: Alignment of Structure, Processes, Roles and Behaviours; 4 Summary and Outlook; 4.1 Implications for Future Research; 4.2 Implications for Managers; References An Empirical Study of Store Environment Influence on Consumer MultiPerceived Values toward Patronage IntentionsAbstract; Keywords; 1 Introduction; 2 Theoretical Background and Research Hypotheses; 2.1 Store Environment; 2.2 Perceived Values; 2.3 Research Hypotheses: Influence of Store Environment on Value Content; 2.4 Influence on Multi-Value Perception; 2.5 Influence of Multi-Value Perceptions on Patronage Intentions; 3 Methodology; 3.1 Measurement of Constructs; 3.2 Research Design; 3.3 Data Analysis; 4 Research Results; 4.1 Hypothesis Testing; 4.2 Direct and Indirect Effects 4.3 Discussion5 Conclusions and Implications; 5.1 Research Conclusions; 5.2 Implications and Suggestions; References; Developing a Value Chain for Fashion Retailers: Activities for Competitiveness; Abstract; Keywords; 1 Background and Introduction to Brand Management; 2 Porter's Value Chain Model; 3 Overview of the Fashion Retailer Value Chain; 3.1 Primary Knowledge Based Activities; 3.1.1 Private Label Identity and Personality Development; 3.1.2 Compatible Manufacturer Brand Selection; 3.1.3 Store Brand Environment and Communication; 3.1.4 Customer Service; 3.2 Secondary Activities 3.2.1 Visionary Leadership3.2.2 Corporate Brand Blueprint and Positioning; 3.2.3 Central Support Functions; 3.2.4 Evaluation and Control of Performance; 4 Conclusion; References; From "Trade Loaders" to "Online Channel Partner Programs": How Trade Promotion Changed its Face from 1990 to 2010; Abstract; Keywords; 1 Introduction; 2 Methodology; 3 Results; 3.1 Channel Promotion Objectives; 3.2 Channel Promotion Targets; 3.3 Promotion Type and Role of Loyalty Programs; 4 Limitations and Directions for Future Research; 5 Conclusions and Managerial Implications; Notes Appendix: The Campaign Record CardReferences; What's the Buzz about the Store? A Comparative Study of the Sources of Word of Mouth and Customer Satisfaction and their Relationships withSales Growth; Abstract; Keywords; 1 Introduction; 2 Literature Review; 2.1 Customer Satisfaction; 2.2 WOM; 3 Methods; 3.1 Pilot Study; 3.2 Survey; 3.2.1 Customer Satisfaction Measurement; 3.3 Market Study; 4 Results; 4.1 Connection between Recommendations, Customer Satisfaction and Sales Growth; 4.2 What is Said - The Pilot Study 4.3 How the Characteristics are Linked and how they Drive Recommendations - The Survey
ISBN:	978-3-658-00717-1 ; 978-3-658-00716-4
Other identifiers:	10.1007/978-3-658-00717-1 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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