Evaluating combination of individual pre-purchase internet information channels using hybrid fuzzy MCDM technique : demographics as moderators
Gaurav Khatwani and Gopal Das
| Year of publication: |
2016
|
|---|---|
| Authors: | Khatwani, Gaurav ; Das, Gopal |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 12.2016, 1, p. 28-49
|
| Subject: | consumer decision making | decision support system | fuzzy AHP | fuzzy TOPSIS | information search channels | Fuzzy-Set-Theorie | Fuzzy sets | Management-Informationssystem | Management information system | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Konsumentenverhalten | Consumer behaviour | AHP-Verfahren | AHP approach | Informationsverhalten | Information behaviour | Entscheidung | Decision | Vertriebsweg | Distribution channel | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011618102