E-tailer personality and behavorial intentions : the application of self-congruity theory
Year of publication: |
July 2018
|
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Authors: | Das, Gopal ; Khatwani, Gaurav |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 4, p. 283-297
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Subject: | E-tailer personality | scale development | self-congruity | behavioral intentions | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markenimage | Brand image |
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