Evaluating customer-based brand equity in Iranian cell phone market
Year of publication: |
2016
|
---|---|
Authors: | Elahi, Seyed Majid ; Kiani Mavi, Reza ; Najafi, Sepideh ; Kashani, Matin Tanbakouei |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 7.2016, 3, p. 187-203
|
Subject: | brand | brand equity | customer-based brand equity | Iran cell phone market | Iran | Markenimage | Brand image | Mobiltelefon | Mobile phone | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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