More is not always better : the impact of value co-creation fit on B2B and B2C customer satisfaction
Year of publication: |
2022
|
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Authors: | Gligor, David M. ; Maloni, Michael J. |
Published in: |
Journal of business logistics. - Hoboken, NJ [u.a.] : Wiley-Blackwell, ISSN 2158-1592, ZDB-ID 2068494-0. - Vol. 43.2022, 2, p. 209-237
|
Subject: | co-production | customer expertise | customer satisfaction | process enjoyment | service-dominant logic | value co-creation | value-in-use | Kundenzufriedenheit | Customer satisfaction | Äthiopien | Ethiopia | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Dienstleistungsqualität | Service quality | Marketingtheorie | Marketing theory |
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