Evaluating social media marketing : social proof and online buyer behaviour
Year of publication: |
2022
|
---|---|
Authors: | Sanak-Kosmowska, Katarzyna |
Other Persons: | Mruk, Henryk (contributor) ; Tilbury, Jasper (translator) ; Aldridge, Mark (translator) |
Publisher: |
London : Routledge, Taylor & Francis Group |
Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
Extent: | xii, 178 Seiten Illustrationen |
---|---|
Series: | Routledge studies in marketing. - New York, NY : Routledge, ZDB-ID 2897388-4. - Vol. 22 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Enthält Literaturangaben und Index |
ISBN: | 978-0-367-64652-3 ; 978-0-367-65145-9 ; 978-1-003-12805-2 |
Source: | ECONIS - Online Catalogue of the ZBW |
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