Evaluating the effectiveness of brand‐positioning strategies from a consumer perspective
Year of publication: |
2010
|
---|---|
Authors: | Fuchs, Christoph ; Diamantopoulos, Adamantios |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 44.2010, 11/12, p. 1763-1786
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Product positioning | Marketing strategy |
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