Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations
Jackson de Souza, Luiz Mendes-Filho, Dimitrios Buhalis
| Year of publication: |
2020
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|---|---|
| Authors: | Souza, Jackson de ; Mendes-Filho, Luiz ; Buhalis, Dimitrios |
| Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage Publishing, ISSN 2044-0375, ZDB-ID 2026139-1. - Vol. 26.2020, 6, p. 1001-1020
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| Subject: | advertising | competitiveness | DAR model | destinations | technologies | Werbung | Advertising | Destinationsmanagement | Destination management | Wettbewerb | Competition | Werbewirkung | Advertising effects | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Internationaler Wettbewerb | International competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1354816619846748 [DOI] 10.1177%2F1354816619846748 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012266271