Evaluating the role of technology and non-technology factors influencing brand love in online food delivery services
Rajendiran Anbumathi, Sriram Dorai, Umayal Palaniappan
| Year of publication: |
2023
|
|---|---|
| Authors: | Anbumathi,, Rajendiran ; Dorai, Sriram ; Palaniappan, Umayal |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 71.2023, p. 1-17
|
| Subject: | OFD services | Brand image | Brand love | App design factor | Personality factor | Social influence factor | Service quality factor | Dienstleistungsqualität | Service quality | Markenimage | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103181 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014259296