Evaluation and analysis of IJV marketing performance and its key predictors
Year of publication: |
2008
|
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Authors: | Julian, Craig C. ; Ramaseshan, B. |
Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 1.2007/08, 2/3, p. 309-325
|
Subject: | Joint Venture | Joint venture | Marketing | Thailand |
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