The Role of Customer-contact Personnel in the Marketing of a Retail Bank's Services
Year of publication: |
1994
|
---|---|
Authors: | Julian, Craig C. ; Ramaseshan, B. |
Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 22.1994, 5, p. 29-34
|
Saved in:
Saved in favorites
Similar items by person
-
Evaluation and analysis of IJV marketing performance and its key predictors
Julian, Craig C., (2008)
-
Evaluation and analysis of IJV marketing performance and its key predictors
Julian, Craig C., (2008)
-
Ramaseshan, B., (1998)
- More ...