Evaluation effects of bundle size and price presentation
Year of publication: |
2017
|
---|---|
Authors: | Engeset, Marit Gundersen ; Opstad, Birger |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 5, p. 393-403
|
Subject: | Experimental design | Bundle size | Consumer evaluations | Itemized pricing | Price presentation | Product bundles | Wiederholte Spiele | Repeated games | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Experiment | Theorie | Theory | Preisdifferenzierung | Price discrimination |
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