Evaluation of absolute luxury : effect of cues, consumers' need for uniqueness, product involvement and product knowledge on expected price
Year of publication: |
2016
|
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Authors: | Bhaduri, Gargi ; Stanforth, Nancy |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 20.2016, 4, p. 471-486
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Subject: | Knowledge | Involvement | Luxury | Need for uniqueness | Cues | Expected price | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenimage | Brand image |
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