Evaluation of consumer purchase intention towards halal endorsed products in Pakistan
Year of publication: |
2020
|
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Authors: | Khan, Mubbsher Munawar ; Iqbal, Kanza ; Azam, Muhammad Wasim |
Published in: |
International journal of Islamic marketing and branding. - Olney : Inderscience, ISSN 2055-0952, ZDB-ID 2831720-8. - Vol. 5.2020, 4, p. 280-287
|
Subject: | attitude | buying behaviour | halal | societal perceptions | Pakistan | Konsumentenverhalten | Consumer behaviour | Islam |
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