Evaluation of new generic top level domains from a brand and a trademark perspective
Year of publication: |
2015
|
---|---|
Authors: | Nagel, Alexander ; Sandner, Philipp |
Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 8.2015, 1, p. 93-112
|
Subject: | Brands | Trademarks | New Generic Top-Level Domain | NGTLD | Internet | Online-Marketing | Markenartikel | Brand | Markenrecht | Trademark law | Markenführung | Brand management |
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