Evaluation of passengers' buying behaviors toward low cost carriers in Southeast Asia
Thapanat Buaphiban, Dothang Truong
Year of publication: |
March 2017
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Authors: | Thapanat Buaphiban ; Truong Dothang |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 59.2017, p. 124-133
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Subject: | Low cost carriers | Theory of planned behavior | Attitudes | Buying intention | Buying behavior | Subjective norms | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Fluggesellschaft | Airline | Verbrauchereinstellung | Consumer attitudes | Südostasien | Southeast Asia | Passagierluftverkehr | Air passenger transport |
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