Evaluation of quantitative indicators of marketing activities in the banking sector
Year of publication: |
November 2016
|
---|---|
Authors: | Csikósová, Adriana ; Čulková, Katarína ; Janošková, Mária |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 11, p. 5028-5033
|
Subject: | Marketing | Marketing management | Evaluation of efficiency | Bank sector | Slovakia | Bank | Slowakei | Marketingmanagement |
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