Relationship marketing in micro and small enterprises and local authorities - international comparison
ed. by R°užena Lukášová and Andrzej Bajdak
| Year of publication: |
2009
|
|---|---|
| Other Persons: | Lukášová, R°užena (contributor) ; Bajdak, Andrzej (contributor) |
| Publisher: |
Katowice : The Karol Adamiecki Univ. of Economics in Katowice |
| Subject: | Marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | KMU | SME | Öffentliche Verwaltung | Public administration | Vergleich | Comparison | Tschechien | Czech Republic | Polen | Poland | Slowakei | Slovakia |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 324 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| ISBN: | 978-83-7246-443-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003895968