Evaluation of user contribution value in the virtual brand community
Year of publication: |
August 2017
|
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Authors: | Li, Zhihong ; Zhou, Yanhong |
Published in: |
Journal of world economic research. - New York, NY : Science Publishing Group, ISSN 2328-773X, ZDB-ID 2780974-2. - Vol. 6.2017, 4, p. 46-53
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Subject: | Virtual Brand Community | User Behavior | User Contribution Value | Knowledge Network | Weighted Knowledge Super-Network | Social Web | Social web | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Wissensmanagement | Knowledge management | Kundenintegration | Customer integration | Markenführung | Brand management | Wissenstransfer | Knowledge transfer | Virtuelle Realität | Virtual reality |
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