Evaluation on e-marketing exposure practice to minimize the customers' online shopping purchase regret
Year of publication: |
2022
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Authors: | Lubis, Arlina Nurbaity ; Lumbanraja, Prihatin ; Hasibuan, Beby Kendida |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 9.2022, 1, Art.-No. 2016039, p. 1-21
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Subject: | E-marketing exposure | impulsive buying | online shopping behavior | post-purchase regret | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Entscheidung unter Unsicherheit | Decision under uncertainty | Kundenzufriedenheit | Customer satisfaction |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2021.2016039 [DOI] hdl:10419/287473 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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Tandon, Urvashi, (2016)
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Online shopping experience in India : an examination of consumers world
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