Evaluation on e-marketing exposure practice to minimize the customers' online shopping purchase regret
Year of publication: |
2022
|
---|---|
Authors: | Lubis, Arlina Nurbaity ; Lumbanraja, Prihatin ; Hasibuan, Beby Kendida |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 9.2022, 1, Art.-No. 2016039, p. 1-21
|
Subject: | E-marketing exposure | impulsive buying | online shopping behavior | post-purchase regret | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Entscheidung unter Unsicherheit | Decision under uncertainty | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Kaufmotiv | Consumer motivation | Kundenzufriedenheit | Customer satisfaction |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2021.2016039 [DOI] hdl:10419/287473 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Online shopping experience in India : an examination of consumers world
Dutt, Maani, (2020)
-
Islam, Hafizul, (2021)
-
An investigation of customer attitude towards online stores
Mpinganjira, Mercy, (2016)
- More ...
-
Lubis, Arlina Nurbaity, (2022)
-
Lubis, Arlina Nurbaity, (2017)
-
Lumbanraja, Prihatin, (2019)
- More ...