Event‐brand transfer in an entertainment service: experiential marketing
Year of publication: |
2013
|
---|---|
Authors: | Vila‐López, Natalia ; Rodríguez‐Molina, MaCarmen |
Published in: |
Industrial Management & Data Systems. - Emerald Group Publishing Limited, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 113.2013, 5, p. 712-731
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Experiential marketing | Events | Arts | Entertainment service | Brand experience | Brand reputation | Brand personality | Structural modelling | Marketing | Brands |
-
Dramatizing an event through a promotional film : testing image effects
Mathisen, Line, (2013)
-
Brand experience and brand equity
Beig, Faseeh Amin, (2019)
-
Shieh, Hwai-Shuh, (2017)
- More ...
-
Differences between American and Indian consumers' visual images
Patel, Neha, (2013)
-
Competitive positioning and market orientation: two interrelated constructs
Bigné, Enrique, (2000)
- More ...