Event experience, satisfaction and behavioural intentions among music festival attendees
Year of publication: |
2024
|
---|---|
Authors: | Trang Minh Tran-Pham ; Giao Ngoc Tran ; Vy Hong Mai ; Han Nu Ngoc Ton |
Published in: |
Journal for international business and entrepreneurship development : JIBED. - Genève [u.a.] : Inderscience Enterprises, ISSN 1747-6763, ZDB-ID 2447683-3. - Vol. 16.2024, 2, p. 212-235
|
Subject: | behavioural intentions | EDM festival | engagement | event experience | event satisfaction | music festival | Vietnam | Großveranstaltung | Big event | Event-Marketing | Event marketing | Kundenzufriedenheit | Customer satisfaction | Musik | Music | Urlaubsverhalten | Holiday behaviour | Viet Nam | Konsumentenverhalten | Consumer behaviour | Sportveranstaltung | Sport event |
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