Event food als neues Marketinginstrument
Günter Silberer & Patrick Hehn
| Year of publication: |
1999
|
|---|---|
| Authors: | Silberer, Günter ; Hehn, Patrick |
| Publisher: |
Göttingen : Institut für Marketing und Handel, Georg-August-Universität Göttingen |
| Subject: | Lebensmittelindustrie | Erlebnismarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 21 Bl. : Ill. |
|---|---|
| Series: | Sensorik im Marketing. - Göttingen. - Vol. 3 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004555071