Integriertes Eventmarketing : vom Marketing-Erleben zum Erlebnismarketing
Wolfgang Kinnebrock
| Year of publication: |
1993
|
|---|---|
| Authors: | Kinnebrock, Wolfgang |
| Publisher: |
Wiesbaden : Forkel |
| Subject: | Marketingmanagement | Marketing management | Kommunikation | Communication | Erlebnismarketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | 144 S Ill., graph. Darst 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Hier auch später erschienene unveränderte Nachdrucke |
| ISBN: | 3-409-85271-9 ; 978-3-663-05890-8 ; 3-7719-7316-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000339977